The NAB 2008
is the last industry forum before the Digitalization in Feb 2009. Undoubtedly
most broadcasters are weighed down by the rigors of putting everything in place
before that. The bug also seems to worrying other operators who are already digital
(such as Echostar) who need to migrate the analog receivers used for turnaround
to digital.
However terrestrial
digitalization alone it does not stop the
march of other technologies and the developments on the IPTV front are the most exciting. With more standardization
in the industry under ATIS, better fiber optic and hybrid systems, the IPTV has been the fastest growing mode of delivery
over the last year. It is no surprise therefore that IPTV has been selected as the major theme area in NAB2008.
Mobile TV industry has always been exciting for the broadcasters, if for nothing else than the sheer numbers of handsets
and the growth they are exhibiting. With Some of the countries in Asia ( China and India growing at 8 million users a month),
mobile TV opportunities are now addressing a target market of over 2 billion handsets of which over 300 million are smartphones
which can receive mobile TV in one form or the other.
Hundreds of first generation Mobile TV products will be on display such as H.264 encoders, IPEs, Modulators and transmitters
as well as encryption and DRM systems for protection of content.
The NAB 2008 now comes with Mobile TV second generation products such as video
transcoders and transcasters ( From Enensys™). The transcoders ( a single 1RU Unit!) can take a DVB-S signal in standard
definition and transcode it in DVB-H for transmission to Mobiles in QVGA or QCIF formats. Enensys has also unveiled its MFN
to SFN adopters for large repeater sets not possible in standard ATSC transmissions or MFN based implementations lacking synchronization using standard timing references.
The year 2007 has seen the maturing and wide availability of HSDPA and EV-DO systems. Mobile Tv services can be provided
using a much greater quality using these high speed radio systems and we expect to see a strong pitch to use these networks
for delivery of mobile content,
After the NAB 2007 where interesting possibilities of ATSC standard being modified for
carrying mobile TV were discussed, the players have been working backstage for bringing out the most viable products
to be demonstrated at the NAB 2008 and we should get a good insight in the future of this technology for the Mobile TV market
in the United States. With in-band mobile TV capabilities in ATSC systems, the technologies are certainly promising. By 2009,
we should have local stations using ATSC transmissions also transmitting the Mobile TV signal on the same carrier. LG had
demonstrated MPH products at the Mobile World Congress 2008 and it is also likely
to feature in the NAB 2008. The MPH broadcast technology is now available from Harris. We expect the delivery of Mobile TV
along with SDTV on the same ATSC carrier a reality by next year.
In the meantime, Mobile TV from Verizon (based on MediaFLO) has gone on stream and a service from AT&T (also based
on FLO technology) has been announced to be launched in May 2008. NAB 2008 should provide a good preview of the new service.
In terms of content production for Mobiles also, the second generation of products
are making a debut at the NAB 2008. One such product is the Mobile Portal and associated production tools which are being
introduced by CloseVU™. The Mobile Portal is designed for mobile devices which access the portal using an internet or
streaming access. The CloseVU™ product is based on Adobe Flash Player and Flash Lite 3 for Mobile. CloseVU provide a
range of interactive elements suitable for mobile screens to be incorporated in the portal. CloseVU also has a range of “made-for-mobile”
production tools.
A number of new handsets are expected to be showcased including many of those exhibited recently at the World Mobile Congress.
This includes the LG DVB-H ( OMA-BCAST) phone KB620 and phones for FLO services.
The Mobile TV and Video Forum ( Conference ) is on Tuesday April 15 and will
turn the spotlight on various facets of mobile TV including mobile advertising, multiple standards, re-purposing of content
and in general the Mobile TV ecosystem. The NAB show will also witness the newly formed Open Mobile Video Coalition (OMVC)
host a session focused on mobile television opportunities for local TV broadcasters. It is expected to garner support for
the new ATSC based mobile TV standards, which have so far not found much favor with other mobile alliances.
With the theatrics normally associated with the launches, all in all it promises to be a very interesting show.
Broadcast Mobile TV is not a blind alley for operators!
Though the over enthusiasm of some of the technology vendors nearly did it
in, but the broadcast Mobile TV is far from dead. In fact it is set to be one of the most promising technologies driven by
a number of factors.
First of all to dwell on the initial hiccups in the rollout of Mobile TV. The industry was widely split open by a number
of standards ranging from DVB-H, DMB, MediaFLO and ISDB-T. As if this was not enough, the variations within standards were
astounding ( Such as DVB-H CBMS and OMA-BCAST), so it was difficult for operators to get the ecosystem right. Countries such
as China went on their own with StiMi and CMMB standards.The handset vendors
now needed to develop network and operator specific handsets. The 3G technology, which was the common one on which mobile
TV could be streamed fell way below the promised bit rates needed.
If it was any other industry, true, the operators would have shut shop. But Mobile industry is one where nearly 3 billion
handsets are in existence and where 15 million users are being added per month in China and India alone. Multimedia revenues
which are at relatively low levels today have a long way to rise.
Technologies such as MediaFLO in the US (Verizon and Shortly AT&T) and DVB-H in Europe and Asia have taken hold. At
leat four satellites which will enable DVB-SH or STiMi are being launched. The ATSC technology is getting enhanced with in
band capability of ATSC-MPH. Companies such as Sprint have ensured that their offerings ( Such as Sprint TV) shine with EV-Do
handsets ( such as Samsung Instinct).
Second generation products in mobile TV industry have started appearing such as transcoders which can repurpose satellite
or DTH content for mobiles, WiMAX for extension of IPTV wireless including multicast and devices for converting networks to
SFN ( such as from Enensys). New handsets for mobile TV go much beyond the first generation handsets.
Mobile TV is something which is personal and important for users to keep in touch while on the move. It is not a trivial
service. It may be that it may not follow the pattern of Linear TV, but its future is very bright.
Gartner predicts
6.9 Million WiMAX Users in India by 2011
March 26, 2008
A report from the Gartner
group says that the number of WiMAX ( both fixed and mobile) could be pegged at 6.9 million by 2011. This report must be considered a very
cautious and conservative one, in a country which today adds over 8 million mobile users in a month. If one pulls out reports
on cellular industry made in 2004, one would be left aghast. The trajectory of WiMAX, if at all one would like to trace in
advance, must follow that of WiFi which unveiled a new wireless world when the WiFi alliance began standardizing the profiles
and parameters to be used in commercial devices such as WiFi cards based on 802.11b/g. India will top 700 million WiFi devices
by 2009 in the same scenario described as “ lack of adequate laptops” Worldwide over 2 billion WiFi devices will
be in operation by this time.
Technologies which have disruptive potential
such as WiMAX have no real basis to predict future numbers and one can at best list the strengths and the factors which going ahead can impact the numbers significantly. What are these factors?
First of all let us recognize that WiMAX is not
just an extension of range of Wireless systems. It is based on an entirely new architecture based on native use of IPv6 and
features which guarantees QoS even on a wireless medium by a scheduling mechanism. It has features which allow multiple base
stations to simultaneously service a mobile device ( macrodiversity) and supports multicast and broadcast services. Hence
WiMAX is more of an open wireless extension of the global Internet rather than just data connections delivered over mobile
medium. This extension is without “ walled gardens as is the case for many mobile networks which today provide internet
connectivity.
Secondly, while mobile WiMAX is widely perceived
as a high speed connectivity medium, it is designed to provide connectivity to devices even with very low data rates by virtue
of assignment of subcarriers. It can be used for permanently connected devices such as music players, PDAs, Location based
services and UMPCs or other mobile personal devices.
The WiMAX forum is doing
today, what was done by the WiFi alliance 5 years back. It has standardized profiles and parameters for commercial deployment
of WiMAX systems, initiated process of certification of profiles and devices which have WiMAX forum approval are becoming
widely available.
The growth in India will indeed be dependent
on many factors including spectrum allocations as rightly pointed out but these are bound to happen in a year. We also should
not forget that individual companies such as Tata communications have committed $500 million to WiMAX and there are a dozen
others which will cumulatively invest over $2 billion in next three years.
Mobile
WiMAX falls short of expectations?
It has been reported that “Dispute erupts over bad WiMax performance” based on the report by an Australian WiMAX operator. The report cites of loss of service with direct connectivity
beyond 2 Km and inbuilding coverage of only a few hundred meters from the base station.
WiMAX technology has proved itself in more than
300 trials and a number of commercial launches. Some of the recent ones are the QMAX harbour area WiMAX in Singapore,
Wateen telecom in Pakistan, Tata Indicom in India
and a number of operators in Latin America.
Take heart! Tata Communications in India is investing $500 million in WiMAX ( see http://www.wimax-home.com ) and they are just
one of the dozen comanies which will invest over $ 2 Billion in India
alone. XOHM and others of course are the real players,though not fully in the court yet.
A network can not defy the laws of physics and
the link performances need to be built in. First of all, the higher frequency ranges used in Australia ( nearing the extended
c-band at 3.6 GHz are no help as the loss increases with square of frequency as well as distance. Secondly WiMAX base stations
come in different versions such as carrier grade, Micro base stations and Pico base stations. These are with different power
levels and can not deliver more than their scheduled range.
Hence it all boils down to sectorization and base
station densities.
http://www.wimax-home.com